2.  Use short paragraphs.  arts mother daughter having sex

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2.  Use short paragraphs.  Look at the paragraph under item one above. It's too long for mother daughter having sex web writing. When read on a screen, it looks like a blur of grey. At most, it should feature two to three short sentences. Web usability studies show that readers tend to skim over sites rather than read them intently because of the low resolution of today's computer screens. It's hard on the eyes to mother daughter having sex read much on a computer monitor, and reading speed on a screen is on average 25% below reading ink on paper. 3.  Tighten your writing. Make each word fight for its right to be on the screen. If you want to accomplish item two which is short paragraphs, you will have to tighten your writing and eliminate any words that are not necessary. 4. Speak in terms of benefits, not features. Direct marketers have been doing this--and proving it works--for more than 50 years.
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